Katrina Waters | Communications Consultancy & Interim Management

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Lobbyists: Important and a force for good?
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May 23, 2013 by katwaters

The lobbying power of ‘big business’ rears its head in the media every so often. Apple, Google and Starbucks have …
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Category: Comment | Tags: Advocacy, bournemouth, campaign plan, campaigns, communications, corporate communications, freelancer, government communications, Kat Waters, katrina waters, Lobbying, Lobbyists, policy-making, PR, professional communications, public affairs, public relations, UK government
Communications goals: Evaluation starts here
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May 8, 2013 by katwaters

How do you know if you’ve got to your destination, if you didn’t set a destination in the first place? …
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Category: Guide | Tags: Barcelona principles, bournemouth, campaign plan, campaigns, communications, corporate communications, crisis communications, Dorset, evaluation, Freelance, freelancer, issue management, Kat Waters, katrina waters, PR, professional communications, Valid Metrics Matrix
Promotional writing: Answering the question ‘Why should I?’
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May 2, 2013 by katwaters

When you write text for a website, poster or brochure, who are you writing for: you or the people reading …
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Category: Guide | Tags: campaigns, communications, corporate communications, event management, event promotion, Kat Waters, katrina waters, music promotion, PR, professional communications, promotion, public relations, writing
Make your social media count in the real world
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April 30, 2013 by katwaters

You have loads of followers on Facebook, Twitter, Pinterest, and Google+ but are they buying your products/services, supporting your campaign, …
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Category: Guide | Tags: bournemouth, campaigns, communications, corporate communications, Kat Waters, katrina waters, PR, professional communications, public relations, social media
Margaret Thatcher’s death: Lessons for corporate communicators
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April 17, 2013 by katwaters

Thinking about the coverage of Margaret Thatcher’s death and consequent opinion pieces in the media, I was reminded of a …
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Category: Comment | Tags: corporate communications, government communications, professional communications, UK government
Step away from the communications tactics: think first!
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March 19, 2013 by katwaters

As an in-house communications specialist, I used to dread ‘We need a newsletter’ as an opening line to a conversation …
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Category: Guide | Tags: campaign plan, campaigns, communications, corporate communications, issue management, PR, PR strategy, professional communications, professionalism, public relations
Campaigning Collaboratively: Reducing Risks and Optimising Opportunities
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March 12, 2013 by katwaters

I’m a big fan of collaborative communications and campaigning. Yes, it has its risks: there has to be a huge …
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Category: Guide | Tags: activism, Advocacy, campaigns, collaboration, communications, government communications, health, Kat Waters, katrina waters, professional communications, public relations

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I am a freelance/free-range communications consultant based in Dorset in the UK.

If you like what you see here, head on over to www.katrinawaters.com to see how I could help your organisation reach its goals through professional communications.

The views expressed here are mine, and not those of my employers/clients. All comments are moderated before publishing.

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