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Promotional writing: Answering the question ‘Why should I?’
Leave a commentMay 2, 2013 by katwaters
When you write text for a website, poster or brochure, who are you writing for: you or the people reading …
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Make your social media count in the real world
Leave a commentApril 30, 2013 by katwaters
You have loads of followers on Facebook, Twitter, Pinterest, and Google+ but are they buying your products/services, supporting your campaign, …
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Margaret Thatcher’s death: Lessons for corporate communicators
2April 17, 2013 by katwaters
Thinking about the coverage of Margaret Thatcher’s death and consequent opinion pieces in the media, I was reminded of a …
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Step away from the communications tactics: think first!
Leave a commentMarch 19, 2013 by katwaters
As an in-house communications specialist, I used to dread ‘We need a newsletter’ as an opening line to a conversation …
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Campaigning Collaboratively: Reducing Risks and Optimising Opportunities
Leave a commentMarch 12, 2013 by katwaters
I’m a big fan of collaborative communications and campaigning. Yes, it has its risks: there has to be a huge …
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